About Us

  • Founder Story

    Emily Held created Mamas Medicinals in 2011 with a mission to offer natural skincare free of harmful ingredients, bringing balance and healing through the power of nature.

    Born into a large, loving family in rural Northern California, Emily was raised among people who healed themselves with the elements of the earth, as it’s been done for generations. Her deep passion drives her to carefully source the most wholesome, organic ingredients for every product we make.

    Her greatest inspiration has always been her children, Reina, Judah, and Kingston who remind her daily why gentle, plant-based healing matters. Each product is crafted with love and care, just as she would make it for her own family.

  • Meet Nicole

    Nicole Fetterman joined Mamas Medicinals in 2021 to help with social media, but her passion and creative vision quickly made her an essential part of the brand. With a unique eye and deep commitment to our mission, Nicole has become a core team member and a trusted collaborator. Her energy and outside-the-box thinking continue to shape how we show up in the world every day.

  • The Glass

    We use ancient Egyptian violet glass to protect and preserve the potency of our products. It’s the only glass in the world that perfectly filters light—letting in beneficial rays while blocking the harmful ones. This keeps your skincare fresh and effective for longer. Plus, it’s 100% reusable and recyclable.

  • Our Mission

    Mamas Medicinals is a botanical skincare company based in Mendocino County, California. We craft every product in-house with the finest cold-pressed, unrefined organic oils and many wild-harvested native herbs. We use full-spectrum, water-soluble CBD in all of our formulas, sourced from organically grown hemp in Oregon and Colorado. Our mission is simple: to nourish and rejuvenate your skin and body—naturally.

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    Giving Back

    For every salve sold Mamas Medicinals gives a salve to someone in need.

    Vision: Well-being for one and all!

    Mission: Giving every person the opportunity for well-being and self-care by providing education and salve to all. This mission is met by hosting events to raise funds, with collaboration of musicians and celebrities that want to make a difference. Additionally every salve sold, we commit to give a salve to someone in need. Do you know someone in need? Contact us.