In time past, beauty enthusiasts and skincare brands preached about the need to address skincare concerns individually. A separate product for every skin issue. And this gave rise to the need for elaborate, multi-step routines.
At the time, it was recommended to adopt the infamous 10- step skincare routine for flawless, glowing skin.
But this beauty lifestyle was not without its downsides.
Complicated skin care regimen with many products can;
- Sensitize the skin.
- Overload the skin and cause congestion.
- Damage the skin barrier
- Cause irritation and inflammation
Add to that, it causes an impact on our time, money, and the environment. To avoid the problems associated with the use of multiple skincare products, another beauty trend was created; Skinimalism.
What is Skinimalism?
Skinimalism simply means using "the barest minimum on your skin."
It gained popularity on Pinterest during the pandemic and became viral on platforms such as Tik Tok and Instagram. The aim of this minimalist lifestyle is to eliminate complex beauty practices.
Instead of using 8-10 products at a go, you can substitute for 3 - 5 products which contain multi-purpose actives that perform different functions. Less is more when you start practicing Skinimalism.
Adopting a simple skincare routine will;
- Make your skin healthy, hydrated, and happy.
- Allow your natural beauty to shine through.
- Balance your lipid barrier.
- Reduce the occurrence of skin conditions such as dryness, flakiness, itchiness, and irritations.
- Save you more time and money.
How can I adopt a minimalist skincare pattern?
Go for products which offer multiple skincare benefits like the Mama's Medicinal line-up.
Mama's Medicinals Eye and Face Cream serves the purpose of an eye and a face cream.
Mama's Medicinal Hemp Vitamin C serum serves the purpose of a serum facial oil but all beard and hair oil. It addresses tons of skincare issues such as hyperpigmentation, dryness, acne, and signs of aging.
Mama's Medicinals Hemp Body Butter offers all the hydration and moisture your body needs.
Mama's Medicinals Coconut Milk Bath
serves as a cleanser and skin food which deep cleanses and soothes the body.
Reference:
https://www.townandcountrymag.com/style/beauty-products/a35865714/what-is-skinimalism-clean-beauty/
https://www.npd.com/news/press-releases/2021/uk-consumers-embrace-the-trend-for-skinimalism/
https://www.shape.com/lifestyle/beauty-style/skinimalism-beauty-trend